To encourage shoppers to explore all of Lulu DK’s offerings, products were categorized in the navigation. Subcategory products were hinted at each category landing page. Shopping experience on this site was elevated with the beautiful brand photography and easy checkout system.
kohler.com responsive site redesign
Kohler wanted to elevate their website experience by integrating e-commerce platform as well as showcasing their premium products. The redesign highlights beautiful Kohler products in a more editorial look. Users’ are encouraged to explore the site and use helpful tools for their next remodeling project. A full website brand guideline document for all breakpoints was also designed along with the massive website redesign.
Citibank Move Money Concepts
With more mobile paying apps in the market, how do you keep a more traditional bank’s app relevant? Concepts and redesign for Move Money section within Citibank mobile app helped simplify the process as well as update the design. The challenge was seeing how far to push existing branding and how the Move Money section fit within Citibank’s mobile app.
Comcast Xfinity Smart Internet Concepts
It’s a frustrating experience when the home internet doesn’t work and troubleshooting help is required. We’ve all been there. Calling for technical support can add to the struggle when dealing with wait time. Comcast Xfinity Smart Internet will help minimize the pain by allowing users see the issue and try to fix it from either mobile or desktop. The simple designs visually show users if there’s an issue to the nextwork and what the cause may be.
Branding and collaterals for Milkfarm.
Worked alongside the Art Director on visual design and production for harmonkardon.com redesign. Made sure all assets were in correct location and thought through any necessary UX.
Tempur-Pedic wanted to redesign their website with the goal to educate customers about each of the mattress feels and help find their perfect match. The redesign simplified the communication of the different types of mattress feels and information. The design language for each feel was easier to digest by introducing the feel meter at quick glance. This led to easier shopping experience.
Design for a brand launch website. Cocoon by Sealy was a brand new line of mattress from Sealy. Targeted toward the working professionals, the look and feel of the site is clean and chic. The initial idea of the main imagery was to greet the user with different lighting and message based on time of day. The site’s shopping experience is relatively simple. Learn about the product, choose a feel and purchase.
Tempur-Pedic Mobile Site
The desktop experience of tempurpedic.com was not responsive, which meant designing a mobile specific site. The mobile site was also designed with a ‘Match Me Tool’ which encouraged users to lay on mattresses at flagship or retail stores and make notes of how they felt about the mattresses to help make a decision on their purchase.